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Improve customer engagement with video conferencing

Wednesday, 20th January 2021

With flexible and remote working becoming a permanent fixture in our modern working lives, video conferencing has no doubt become an important and effective communication solution that allows us to have face-to-face conversations, even when apart!

However, while we video call regularly with our teammates, be it in meetings, presentations, or catch ups over coffee, we don’t often think to connect this way with our customers. Video calls are undoubtedly more interactive, personable and often more productive than phone conversations or email threads. Therefore, using this method of communication when connecting with customers will offer you a range of benefits that you wouldn’t get from other means, but what are they?

Immersive, dynamic communication

Unlike a lengthy email thread, instant messaging, or even a standard call via your business phone system, where information can often be forgotten, or misconstrued, a video call can be a total game changer when talking to customers. Creating positive relationships and understanding individual needs, are two elements you must possess to make sure your customers are happy and satisfied with the service you’re providing them.

With video conferencing, you’re able to talk face-to-face, which instantly brings a more friendly and inviting feel to the conversation. Plus, video calls enable you to have that visual contact that’s lacking from other forms of communication, so talking to customers no longer feels like you’re speaking to a stranger. Therefore, you’re able to get a much better sense of who they are and what they want, which results in even better customer service.

What’s more, with a number of video conferencing platforms on the market, such as Enconvo meetings, you’re able to record your meetings. This can prove to be an invaluable feature for when you need to fact check something or refresh your memory on certain points, which will also no doubt allow you to provide your customers with the very best service!


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Closing the sale

When face-to-face sales appointments aren’t an option, video conferencing is definitely the next best thing! Building trust with potential customers is the key to converting their interest into a decision to sign on the dotted line. With video calling, your sales team will bring a level of authenticity that can’t be achieved via email and phone calls.

Being able to put a face to a name is a powerful thing, therefore video calling encourages a much more personalised interaction that removes the one size fits all approach and zeros in on the specific needs of that potential customer. Plus, any questions, issues, or concerns can be discussed in real time, giving you the ability to respond quickly and efficiently!

Communicating with potential and existing customers via a video call really helps them to remember that you’re not just another email in their inbox. By talking face-to-face, you’re able to really listen and adjust your pitch to fit each business accordingly. In turn, the potential customer can get to know you in a way that isn’t possible via some other communication methods, which can really help to build a strong, loyal and professional relationship.

Educate and inform

They say knowledge is power, and this is certainly true when trying to create and maintain brand loyalty for your customers! The more your customers know about your business and the products and services they’re provided with, the less chance there is for them to go elsewhere. With video conferencing, you have a chance to inform, train and update your customers, in a relaxed, enjoyable and highly immersive way. Through the use of tutorials, webinars, forums and focus groups on a video call, you’re able to connect with your customers in a way that emails, adverts and direct mailing can’t necessarily achieve. What’s more, your customers are able to share their thoughts and opinions with you directly, which gives them a greater sense of inclusion and shows them that your business really does listen to what the customer says!

For customers who want to make sure they’re getting the most out of their products and services, remote training is vital, and completely possible via video conferencing! Whether it’s one to one or group sessions, your can make sure your customers learn at a pace that’s comfortable for them by fielding any questions they have throughout the training process. What’s more, your customers will learn even more about your fantastic products and services and how they’ll benefit their business, which will no doubt create an increase in customer retention and help to further highlight how great your brand is!

For the most interactive and enjoyable remote training sessions, be sure to take advantage of the dynamic features that come with the majority of video conferencing platforms. For example, with Enconvo meetings, you can share your screen, share documents, take notes, instant message, invite up to 25 participants into each meeting, and much more! Using these fantastic features will really enhance your training sessions and create an environment where learning and collaborating are always possible.

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If you’d like more information about our New Year deal, or you’d to like to learn more about how we can help you to stay connected and boost your bottom line in 2021, with our range of affordable and high quality communications solutions, please get in touch with our expert team on 0333 3603 723 or email enquiries@enconvo.co.uk

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